26. Location has traditionally been one of the most important determinants of a businesss success. The importance of location is not likely to change, no matter how advanced the development of computer communications and others kinds of technology becomes.
Discuss the extent to which you agree or disagree with the opinion stated above. Support your views with reasons and/or examples from your own experience, observations, or reading.
从传统上讲地址是一家企业成功的非常重要决定原因。不论计算机通讯和其他技术进步的假如先进,地址的重要程度将不会改变。
1. 事实上目前的趋势是:因为互联网电话电子通讯交通愈加便利,地址对与一个企业来讲正在变得愈加无关紧要。无形的产品可以通过互联网、电话进行购买,和用的地址不是非常重要了。比如:保险、电子期刊等。有形产品因为售货方法的改变,地址的重要程度也在淡化。不少厂商通过在网络上展示自己商品的照片和电话直销的形式销售产品。其中比较突出的例子就是AMWAY、DELL
2. 当然有不少的需要体验和身体力行的商品提供商的地址还是非常重要的,象是餐饮行业健身俱乐部等。
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1. location的重要程度体目前:第一,在交通便利的地方,譬如沿海区域,near the sea or the river,有益于运输transportation of the cargo,这也是为何沿海区域经济一般发达是什么原因。第二,经济发达的区域,大家的购买能力比较强purchasing power。the demand of various goods may be relatively4 greater. 有益于the sale.
2. Admittedly, the burgeoning5 technologies have changed the way of purchasing and selling. However, the extent, to which such technologies will threaten the pivotal role played by location in business, depends on the types of such business. 第一,对于不少retail business, 需要面对面地persuade the consumers to buy,譬如化妆品cosplaymetics7. 再譬如,try on the clothes and compare the different types and textures8地址仍然是十分要紧的。dinner out
3. Things may be different when it comes to other kinds of companies, for example, those who used to produce large-scale goods make sale depends on the contract signed with other companies. 目前的互联网,与一流的运输,都改变了这类操作模式,他们不再需要面对面接触彼此,也不必过多考虑运输的成本,由于所有都非常简单,所以地址变得不那样要紧。
View1. To many traditional businesses location still plan an fatal role on its success.
Evidence: restaurants transportation services
View2. as commuter9 technology and electronic communication become more and more convenient, the intangible locations on the internet have replaced the location in the real world in some business areas.
Evidence: Electronic publications, on line banks, internet retail6 stores, DELL
In retail, or storefront , business, location is still a key ingredient of business success. The extent to which this will continue to be true, given the inexorable growth of Internet commerce, will vary among industries.
In more traditional retail sectors10, such as clothing, cosplaymetics, and home improvement, an in-person visit to a retail store is often necessaryto try on clothes for fit, compare fragrances11, or browse12 among a full selection of textures, colors, and styles. Also, activities such as shopping and dining out are for many consumers enjoyable experiences in themselves, as well as excuses to get out of the house and mingle13 with others in their community. Finally, shipping14 cosplayts for large items such as appliances and home-improvement items render home shopping impracticable. Thus, burgeoning technologies pose no serious threat to Main Street, and location will continue to play a pivotal role in the fate of many retail businesses.
Nevertheless, technology-related industries are sure to move away from physical storefronts to virtual ones. Products that can be reduced to digital bits and bites, such as books and magazines, recordings15, and software applications, are more efficiently16 distributed electronically. Computer hardware will not disappear from Main Street quite so quickly, though, since its physical look and feel enters into the buying decision. Computer superstores should continue to thrive alongside companies such as Dell, which does not distribute through retail stores.
In conclusion, consumer demand for convenient location will continue with respect to certain tangible products, while for other products alternative distribution systems will gradually replace the storefront, rendering17 location an obsolete18 issue.