在英语四级备考的过程中，英语四级阅读是对学生深度理解、剖析和应用英文文本的考量，怎么样高效阅读英语文章，下面是我们给大伙推荐的“2024年6月英语四级考试阅读练习题：文化背景对商业影响”，供考生阅读训练。
2024年6月英语四级考试阅读练习题：文化背景对商业影响
Culture is one of the most challenging elements of the international marketplace. 『This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions.』① To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.
The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.
Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.
1. According to the passage, which of the following is true?
A. All international managers can learn culture.
B. Business diversity is not necessary.
C. Views differ on how to treat culture in business world.
D. Most people do not know foreign culture well.
2. According to the author, the model of Pepsi .
A. is in line with the theories of the school advocating the business is business the world around
B. is different from the model of McDonald’s
C. shows the reverse of globalization
D. has converged cultural differences
3. The two schools of thought .
A. both propose that companies should tailor business approaches to individual cultures
B. both advocate that different policies be set up in different countries C. admit the existence of cultural diversity in business world
D. Both A and B
4. This article is supposed to be most useful for those .
A. who are interested in researching the TOPic of cultural diversity
B. who have connections to more than one type of culture
C. who want to travel abroad
D. who want to run business on International Scale
5. According to Fortune, successful international companies .
A. earn 20 percent or more of their revenue overseas
B. all have the quality of patience
C. will follow the overseas local cultures
D. adopt the policy of internationalization
答案与解析
本文主要讲述文化背景对商业运作的影响，文中列举了商界中存在的对于文化多样性的两种看法。
1.C判断题。意为“对在商业中如何对待文化有着不认可见”。 文化在商业中是一个非常具挑战性的原因。不一样的国家与区域或许会有不一样的文化体系。在商业中，应该如何对待不一样的文化，商业界存在着不一样的怎么看。
2. A细节题。意为“……与赞同世界商业一体化的派别的倡导是一致的”。 Pepsi采纳的是国际化的商业风格，这与那些倡导国际化的派别的建议是相一致的。
3. C判断题。意为“承认商业世界中文化的多元性”。两个派别都承认商业世界中文化的多元性。他们的不同在于，应该对待不一样的文化，应该搞国际化还是对不一样的文化采取不一样的方案。
4. D主旨题。由文中的例子可以了解，作者主要关心的并非研究多种文化形态，而是文化背景对商业运作的影响。所以D是正确答案。
5. B细节题。意为“都具备耐心这一素质”。并不是所有成功的国际企业的国外收入都占总收入的20%或以上。它们也不肯定全都接纳国外的当地文化，或是采纳国际化方案。
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